During Startup Weekend – Customer Discovery


Startup Weekend isn’t just a hackathon or a business plan competition – we’re here to create tech startups in sustainability/cleanweb. So it’s time to start thinking about your business idea and how you are going to spend your time on the weekend.

One of the most important phases of creating a startup is ‘customer discovery’. In order to prove the viability of your business to the judges (and maybe investors later on), you should be able to demonstrate that there is real demand for your product – there is a problem, and you are able to fix it. This phase means getting away from your drawing board and going to the people. Some Startup Weekenders will literally go out on the streets, and others will depend on social media (I recommend both, but partly because you should get outside during the weekend. It’s healthy).

Things to think about:

  • What is the ‘pain’? (Broadly, of course, it’s global sustainability. But narrow it down)
  • Do customers feel this pain? Are they concerned about it?
  • Who is your target audience? Are they interested? Can you quantify that?
  • How will you connect with your audience?
  • What is an appropriate pricing model for your target audience? What exactly does your revenue stream look like?
  • What will be the rollout phase of this product?

These are all questions the judges may ask you – so make sure you’ve done your research to back up your answers!